How Ray Eliminated Phone Chaos and Reclaimed 30% of His Revenue
- Feb 13
- 2 min read
Owner: Ray | Operational Since: 2011
About Big Apple Pizza
Located in the heart of downtown Livermore, Big Apple Pizza (BAP) has been serving up authentic New York-style pizza since 2011. Whether it's families enjoying a weekend dinner or young crowds soaking up the downtown vibe, everyone in Livermore knows: nothing beats a slice from BAP.
Challenges Before VoiceBit
Running a family-owned business, Ray relied heavily on family help during peak hours which wasn't always reliable. The result?
Missed phone calls and frustrated customers as the front staff juggled dine-in and takeout operations.
Lost delivery margins, since phone orders were redirected to third-party platforms.
Zero visibility into phone data, even though phone orders accounted for nearly 30% of total revenue.
These challenges meant lost revenue, inconsistent service, and no way to retain repeat customers through personalized engagement.
VoiceBit to the Rescue
Ray partnered with VoiceBit to automate and personalize his phone operations. Within weeks, BAP's phone lines were powered by an intelligent AI voice agent capable of:
Automating phone orders - handling calls instantly and accurately
Offering direct delivery - keeping profits in-house instead of giving them to third-party apps
Personalized upselling & loyalty - greeting repeat customers by name and offering loyalty rewards automatically
Results That Speak for Themselves
Before VoiceBit | After VoiceBit |
❌ 42% of calls missed or put on hold | ✅ 0 missed calls - every customer answered instantly |
❌ All phone delivery orders sent to 3rd-party apps | ✅ Direct delivery enabled - higher margins + better prices |
❌ No loyalty or repeat customer program | ✅ Loyalty on autopilot - 1,200 points redeemed by repeat guests |
❌ No personalization | ✅ System remembers every caller for a VIP experience |
Quantitative Impact
25+ hours/week of phone labor reallocated to the kitchen
10 new Google reviews in a single month due to improved experience
30% of store revenue automated, all with a consistent 5-star ordering experience
Ray's Takeaway
"VoiceBit completely changed how we handle phone orders. Our customers love the faster response, and we're finally keeping delivery margins in-house. It feels like having a full-time front-desk manager, without the cost."- Ray, Owner of Big Apple Pizza
The VoiceBit Advantage
With VoiceBit, Ray didn't just automate his phone lines. He transformed them into a profit center. Today, BAP runs smoother, customers feel more valued, and the business grows without additional staff.
